Karl Hughes

Karl Hughes

JotForm vs. Wufoo: Comparing Two of the Top Form Builders

JotForm vs. Wufoo: Comparing Two of the Top Form Builders

Whether you’re starting a business, exploring a new product offering, or simply collecting data from your existing userbase, online forms are an essential part of the internet. When I started my career in software development, you basically had to build forms from scratch if you wanted anything more complicated than a few text fields, but now, the options for online forms are seemingly endless.

In this article, I’ll take a look at two of the most popular form creation tools available online: JotForm and Wufoo. I’ll try to compare JotForm vs. Wufoo in terms of their features, use cases, and similarities.

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The Importance of Online Forms for Businesses

But businesses shouldn’t just slap on web forms on their sites willy-nilly, and they shouldn’t just go with whatever works. Your form’s design is a crucial component. It can help your business land a new lead, or it can cause you to lose a potential customer.

Aside from the design, you also need to consider your form’s placement and delivery. Irrelevant or ill-timed forms can annoy visitors, whereas the form with all the right elements, including timing and context, can help increase a business’s engagement rates.

Types of Online Forms

Web forms come in different styles, content types, and lengths. There are a number of online forms you can use, depending on your purpose:

Contact Forms

You might have encountered a sales contact form while browsing a site. This type of form might have a heading along the lines of “Contact our sales team” or “Sales Inquiry.” This will usually have a field that lets visitors leave a question or a comment. Note that this form is different from a General Inquiry or a Contact Us form.

Signup Forms

This category encompasses simple signup forms for newsletters and account signup forms for social media or shopping websites.


An online registration form, whether for an event or a contest, makes it easier for businesses to monitor their attendees and send event-centered information to the attendees or participants.

Customer Feedback

Customer feedback forms include website visitor feedback forms and evaluation forms. These are particularly helpful if you’re looking to improve the look of your site or your services.

Order and Payment

Having an order and payment form on your website is great for immediate sales conversions as it offers a seamless buying process. A form that’s conveniently placed also makes it easier and more convenient for visitors and customers to place an order and pay for it.

What Key Features Do Both Tools Have?

In the JotForm vs. Wufoo ** ** debate, we need to look at the key features that both form creation tools have. These include:

A wide selection of templates

Both tools provide templates for a number of forms, including invitations, order forms, surveys, membership forms, and more.

JotForm Templates

**Integrations **

They also feature form integrations across a number of platforms. For JotForm, these include:

  • ActiveCampaign
  • Square
  • Dropbox
  • PayPal Business
  • Google Sheets
  • Airtable
  • Square
  • Monday.com
  • Google Drive
  • Mailchimp

JotForm integrations

For Wufoo, these integrations include:

  • Mailchimp
  • Stripe
  • Dropbox
  • Google Sheets
  • Salesforce
  • Asana
  • PayPal
  • WordPress

As you may have noticed, both of these tools have a number of similar integrations.

Wufoo Integrations

Capacity to collect payment and files

JotForm and Wufoo can both accept payment and files with the aid of the abovementioned integrations.


They can also generate reports that’ll enable you to analyze your data with ease. JotForm has a Report Builder that lets you visualize and present data quickly, create auto-generated reports, and embed data on your website.

Wufoo also generates custom reports, as well as template reports. It also has a data export function that allows you to export data and continue working on it using spreadsheets.

Form builder

Creating a form, particularly an online form, isn’t always the easiest thing to do, but with online form builders, you’ll be able to easily customize the look and content of your online forms.

JotForm, for example, lets users create a form in three simple steps. You only need one of their ready-to-use templates, modify it, and publish it to start collecting data.

Wufoo also has an online form builder that lets you create your desired form with just a few clicks. On the left side of the window, you’ll find a selection of elements that’ll allow you to add fields, customize them accordingly, and set your form settings. On the right side of the window, there’s a preview window, so you can see what your form looks like even before you publish it.

Wufoo form builder

Wufoo form builder with name and untitled fields

Mobile-responsive ** forms**

JotForm and Wufoo are also able to generate mobile forms, allowing you to collect data and stay connected even when you’re on the go.

JotForm offers the following features: offline data collection, kiosk mode, customizable notifications, and advanced form features that let your users scan a barcode or QR code, take a photo, capture a signature, and more.

Wufoo’s mobile form capabilities include instantly sharing forms and collecting entries anytime. It also allows you to check results anywhere and in real time.

JotForm mobile forms

Both tools are ideal for small to large businesses and work on different operating systems, including Windows, macOS, and Linux.

JotForm vs. Wufoo

JotForm home page


JotForm is an easy-to-use form creation tool that gives users a more convenient way to build forms online. You receive an email for each response that’s completed, allowing you to collect data more efficiently. With it, you can design and build professional-looking forms, as well as save time with its task automation feature.

Key Features:

  • JotForm Approvals
  • JotForm Tables
  • PDF Editor
  • Smart PDF Forms
  • White Labeling


While signing up is free, JotForm currently offers four pricing tiers, with the paid options having two billing choices, monthly and yearly:

  • Free - Free gives you access to five forms and up to 100 monthly submissions. Total submission storage is up to 500 submissions, with 100MB of available space.
  • Bronze - If billed annually, the Bronze tier costs $24 per month, with a 25-form limit and 10GB of available storage.
  • Silver - The Silver tier goes for $29 per month, with a limit of 100 forms and 100GB of available space.
  • Gold - Gold, when billed annually, costs $79 per month and offers 1TB of available space.

If you want access to thousands of form templates, then JotForm is your best option. It’s also ideal for businesses who are looking for something that’s both easy to use and set up. Moreover, JotForm has other useful features, such as a PDF Document Generator and an Offline Form feature for added convenience.


Wufoo home page

Wufoo is another online form builder that makes it easy for users to build a number of different forms for different purposes. It’s a cloud-based solution that doesn’t require users to write code. Businesses will also be notified once visitors fill out or complete a form.

Key Features:

  • Theme Designer
  • Confirmation Emails
  • File Uploads
  • Custom Branding Capacity
  • Real-Time Notifications
  • Automated Workflows
  • Security Features, such as Smart CAPTCHA, 256-Bit SSL Encryption, and Data Fortress


Wufoo currently offers five pricing plans. Similar to JotForm, you have the option to go for monthly or annual billing:

  • Free - Lets you build and share basic forms and collect a limited number of responses
  • Starter - At $14.08 monthly, when billed annually, you’re able to customize you branding and automate workflows.
  • Professional - This plan costs $29.08 monthly and lets you collect payments, create unlimited forms, and more.
  • Advanced - Going for $74.08 a month, this plan gives you the capacity to increase your max entries, users, and API requests, as well as your file storage.
  • Ultimate - This plan costs $183.25 a month and gives you access to all the features under the Advanced plan, along with increased limits for better data collection and management.

If you want a tool that offers more flexible payment options and workflow automation, then Wufoo is your best bet.

Final Thoughts

Aside from Google Forms, JotForm, and Wufoo, there are a number of other form creation tools that you can use. These tools include Airtable, Formidable Forms, Typeform, and SurveyMonkey.

All of these tools have their own set of unique features. Some have a simple creation interface and are geared toward non-technical users, while others are aimed at developers. I’ve used many of them successfully, but I think it’s ultimately about picking one and trying it out.

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